Designers & Agents Trade Show Founder Pivots to Cannabis With The Plant Lore Agency

After more than three decades in the fashion industry, most notably as the cofounder of the Designers & Agents trade show, Barbara Kramer is pivoting to cannabis.
Kramer has opened The Plant Lore, a full-service agency offering branding and product development, sales representation and retail support. Based in Los Angeles, she and her team are representing 10 high-end brands making CBD-infused products, including Love Lynn Botanicals (everything from sugar scrub to female lubricant); Hello Goldie (tea); Mimoi (color face foundation with SPF); Ondo (tinctures), and Beboe (CBD vape pens). They have partnered with Wunderlich Kaplan Communications to offer brands public relations support.
“I have always been interested in coloring outside the lines,” said Kramer, whose entrepreneurial spirit has moved her from New York to L.A. several times, while she was working as a showroom owner and sales agent for such fashion brands as Tocca, Jean Paul Gaultier and Petit Bateau. She and Ed Mandelbaum started D&A in 1996, focusing on the advanced contemporary category, and expanded the fair beyond New York and L.A. to Paris and Tokyo. Over the years, she’s produced runway shows, collaborated with the CFDA on events and been a buyer for John Fluevog shoes. Three years ago, when

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