Frank Gehry Teams With Peter Marino on Vuitton Flagship in Seoul

PETER, MEET FRANK: Peter Marino, the interior architect behind countless stores owned by LVMH Moët Hennessy Louis Vuitton, met his match when designing the new Louis Vuitton flagship in Seoul: the facade of the building is the work of architect Frank Gehry.
Located on the site of the original Vuitton store in the Gangnam district, the maison is due to open on Oct. 30 with a full offering of all the brand’s categories. It will include an exhibition space on the upper floor, which will host a show of eight sculptures by Alberto Giacometti for its grand opening.
In addition, Vuitton will stage a spin-off cruise 2020 fashion show on Oct. 31 in a setting inspired by Gehry’s bold and experimental architectural designs. The display will include a mix of the cruise 2020 looks shown in New York City in May, and extra pieces from the cruise collection.
For his first creation in South Korea, Gehry used curved glass panels to reference not only the shape of the Fondation Louis Vuitton in Paris, which he also designed, but also elements of historical Korean architecture, such as the 18th-century Hwaseong Fortress.
“What struck me when I first visited Seoul nearly 25 years ago was the

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