Draya Michele is channeling the Nineties for Superdown.
For the past few years, the actress and fashion entrepreneur has been a member of Revolve’s 3,500-person influencer pool. In April, the e-tailer launched Superdown, a shopping site and clothing brand geared toward older Gen Z and Millennial customers. Shortly after launch, Superdown debuted a small capsule collection with DJ-slash-influencer Chantel Jeffries. Now, Superdown is pairing with Michele on a clothing line that will release new product on a monthly basis.
“I’ve been working in fashion for 10 years and for the most part, I get inspiration for all of my brands from traveling, Instagram, seeing what other girls are wearing and trying to keep up with the trends and what’s happening in the world,” Michele said. “I am inspired by the world around me, social media and iconic eras in fashion, the Nineties and the 2000s. I’m really happy the Nineties trend is back and poppin’ now with fashion, hair, makeup. I’m waiting for the 2000s, the lil’ baby Ts and the glitter lipstick, to come back.”
A look at the debut collection from Draya x Superdown.
Michele, who rose to Internet fame when she starred on VH1’s reality show “Basketball Wives,” counts 7.5