Victoria’s Secret may have hired its first plus-size model this month, but the lingerie giant is actually late to the game.
That’s because a number of other innerwear brands have been using models of different shapes and sizes for years. So have retail and fashion companies. Ashley Graham appeared on the cover of Sports Illustrated back in 2016. Others to be included in the magazine are Hunter McGrady and Tara Lynn.
Cece Olisa and Chastity Garner Valentine, the duo who cofounded TheCurvyCon expo in 2015, an annual expo for plus-size designers, influencers and shoppers alike, said 10 years ago the selection for plus-size clothing was slim.
“Fast-forward to 2019, and there are like 70, 80 brands that have plus-size options,” Valentine said. “But that’s still a very small amount compared with straight-size fashion.”
Tommy John is just one of many companies to use plus-size models in its marketing materials.
One thing is clear: shoppers want more options when shopping plus-size. Retailers are responding — and not just traditional plus-size brands, either. Companies like True & Co., MeUndies, Hanky Panky, Figleaves and Tommy John are just some of the brands to feature plus-size models.
Now so has Victoria’s Secret — but it didn’t come easy. The lingerie